MSMP 91: Lindsay Tjepkema on Growing in a Pandemic
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What Does MSMP 91: Lindsay Tjepkema on Growing in a Pandemic Talk About?
In this episode of the Mads Singers Management Podcast, Lindsay Tjepkema, CEO of Casted, shares her experience of managing rapid growth during the COVID-19 pandemic. Despite the challenges of lockdowns and restrictions, Casted doubled its team from 10 to 20 members. Lindsay discusses how a people-centric focus, established before the pandemic, helped maintain team cohesion even as the company scaled remotely. She emphasizes the importance of over-communication, walking meetings, and intentional efforts to interconnect team members. The conversation also covers the fallacy of going it alone as an entrepreneur and the value of alone time for leaders.
Long before she started the company, she and her co-founders were planning and discussing what kind of team they wanted to build, what kind of opportunities they wanted to offer, what kind of culture they hoped to create.Mads Singers
Who Is Featured on MSMP 91: Lindsay Tjepkema on Growing in a Pandemic?
Lindsay Tjepkema is the CEO and co-founder of Casted, an amplified marketing platform that helps enterprise B2B marketing teams use audio and video content as the centerpiece of their content strategy. With a background in marketing and a passion for people, Lindsay has built Casted around the principles of transparency, over-communication, and genuine connection. She is active on LinkedIn and Twitter, and shares insights on leadership and growth.
What Are the Key Takeaways From MSMP 91: Lindsay Tjepkema on Growing in a Pandemic?
- A people-centric focus, established before a crisis, helps teams navigate rapid growth and change.
- Over-communication is essential for maintaining alignment and trust in a remote or hybrid team.
- Walking meetings, even when conducted separately, can boost energy and foster connection.
- Leaders should intentionally encourage interaction among team members, especially those who are less outgoing.
- Entrepreneurs should avoid the fallacy of going it alone and instead seek one-on-one connections for personal and professional growth.
Whenever business owners tell me they 'don't have time for that kind of thing' it's usually because they are 'busy' doing the wrong things.Mads Singers
Is MSMP 91: Lindsay Tjepkema on Growing in a Pandemic Worth Listening To?
This episode is highly recommended for managers and entrepreneurs facing rapid growth, especially in a remote or hybrid environment. Lindsay Tjepkema offers practical advice on maintaining culture and connection during challenging times, backed by her own experience of doubling her team during a pandemic. The conversation is insightful and actionable, providing strategies that can be implemented immediately. Mads Singers brings out valuable lessons, making this a must-listen for anyone looking to lead effectively through change.
Who Should Listen to MSMP 91: Lindsay Tjepkema on Growing in a Pandemic?
- Startup founders
- Remote team managers
- HR professionals
- B2B marketers
What Are Listeners Saying About This Episode?
This episode was incredibly timely for me. As a founder of a growing startup, Lindsay's insights on over-communication and intentional connection were exactly what I needed. The walking meeting tip has already changed how I interact with my team.
Sarah M.Mads and Lindsay had such a natural, insightful conversation. I loved the emphasis on people-first culture and the practical advice for maintaining it remotely. A must-listen for any manager navigating growth.
James L.I've listened to many management podcasts, but this one stands out. Lindsay's story of doubling her team during a pandemic is inspiring, and the key takeaways are immediately applicable. Highly recommend!
Priya K.
While many people struggled to survive when the Covid-19 pandemic began (and continued), Lindsay Tjepkema and her team at Casted have had a very different problem: managing growth. The company is only two years old and half of that has been in the middle of a series of lockdowns and restrictions that no one ever planned for. But while Casted entered the pandemic in March 2020 with 10 team members, they now have 20.
Casted is an amplified marketing platform that helps enterprise B2B marketing teams harness the power of audio and video content as the centerpiece of their content strategy. Someone appearing on a podcast to discuss how her company helps other companies grow using, among other things, podcasts, made for a fun episode of the Mads Singers Management Podcast!
Lindsay, first and last, values people. Long before she started the company, she and her co-founders were planning and discussing what kind of team they wanted to build, what kind of opportunities they wanted to offer, what kind of culture they hoped to create. That sort of people-centric focus, pre-pandemic, led to a very tight team: they went to lunch with each other at least once a week, overheard meetings and sales pitches, and even knew each other’s coffee preferences. That’s obviously had to change as the in-person team added many new members who couldn’t be there with them. Something I’ve done with my own teams to adapt to the situation is to have walking meetings. Instead of walking together in-person, we both are walking in our own geographic locations and getting that energy and movement from a walk as part of our time together.
It’s also important to interconnect your people. Some personality types are going to naturally gravitate towards others, but some members of your team are going to need a bit of encouragement to interact with each other. It might be a bit manufactured and awkward at the beginning, Lindsay acknowledges, but the fruits of this outreach come fairly quickly.
This also means that Lindsay tries to make herself available to help others in whatever way she can. Whenever business owners tell me they “don’t have time for that kind of thing” it’s usually because they are “busy” doing the wrong things. It’s these one-on-one connections with people, team members, and strangers alike, that can take you to the next level of personal and professional performance. Lindsay gets that, and that’s why I think she and Casted have a bright future ahead of them. Enjoy our conversation!
Key Learning Points:
1. Lindsay discusses how “people” have always been at the center of how she viewed and built Casted - 3:05
2. Lindsay values “over-communication” in her team - 5:04
3. Mads shares the “biggest own goal possible” in management - 9:15
4. Lindsay offers different frames for presenting unwanted projects to your team - 10:35
5. Lindsay discusses the power of in-person teams - 15:30
6. Lindsay and Mads note the fallacy of the entrepreneur “going it alone” - 27:45
7. Lindsay discusses the value of alone time - 31:30
Connect with Lindsay Tjepkema