MSMP 83: Matt Diggity on Better Management

What Does MSMP 83: Matt Diggity on Better Management Talk About?

In this episode of the Mads Singers Management Podcast, host Mads Singers interviews Matt Diggity, a serial entrepreneur in the SEO space who runs multiple businesses including Diggity Marketing, Leadspring, and Authority Builders. The conversation focuses on management principles that enable founders to scale their operations effectively. Key topics include the importance of delegation, the value of assigning responsibilities over tasks, and using tools like DISC profiling to understand team dynamics. Matt shares his approach to building systems that allow him to oversee multiple ventures without getting bogged down in day-to-day tasks. The episode also touches on auditing time to identify high-value activities and the necessity of creating a business that can run without the founder's constant presence.

There is no amount of time that is 'enough' to spend with your child.Matt Diggity

Who Is Featured on MSMP 83: Matt Diggity on Better Management?

Matt Diggity is a prominent figure in the digital marketing and SEO industry, known for founding and managing several successful businesses. His portfolio includes Diggity Marketing, a blog about digital marketing; Leadspring, a firm that builds and sells affiliate websites; Authority Builders, a backlink service; Search Initiative, a client-facing SEO agency; Affiliate Lab, a course teaching affiliate marketing; and Chiang Mai SEO, a local SEO service. Matt is recognized for his ability to apply SEO expertise across multiple business models and for his practical management insights. He frequently speaks at industry events and is a proponent of efficient delegation and team empowerment.

What Are the Key Takeaways From MSMP 83: Matt Diggity on Better Management?

• There are only two main functions of management once systems are in place: strategic thinking and networking.
• If you cannot take a month off from your business, you do not have a business, you have a glorified job.
• Assigning responsibilities rather than tasks empowers team members to own outcomes and innovate processes.
• Using DISC profiling helps understand team members' communication styles and improves delegation effectiveness.
• Auditing how you spend your time reveals which activities generate the highest income and should be prioritized.

If team members are clear on the expected outcome, they can feel free to tweak the process in order to get to that outcome.Mads Singers

Is MSMP 83: Matt Diggity on Better Management Worth Listening To?

This episode is highly recommended for entrepreneurs and managers who feel overwhelmed by juggling multiple responsibilities. Matt Diggity's practical advice on delegation and time management offers actionable strategies to reduce burnout and increase efficiency. The discussion on using DISC profiling to tailor communication and delegation styles provides a fresh perspective that can be immediately applied in any team setting. Additionally, the emphasis on building a business that can operate without the founder is a crucial lesson for anyone looking to scale beyond a one-person operation. The episode is packed with real-world examples and insights from a seasoned entrepreneur, making it a valuable resource for those seeking to improve their management skills while maintaining a healthy work-life balance.

Who Should Listen to MSMP 83: Matt Diggity on Better Management?

• Entrepreneurs scaling multiple businesses
• SEO professionals managing teams
• Managers seeking delegation techniques
• Founders aiming for work-life balance

What Are Listeners Saying About This Episode?

It’s often said that a business is a way for the founders and employees to bring their theories to life.  Sometimes those founders have enough energy and vision to drive multiple businesses.  Today’s guest for the Mads Singers Management Podcast is Matt Diggity and he is very much one of those types of founders.  His businesses include (drum roll): Diggity Marketing (a blog about digital marketing), Leadspring (a firm that builds authority, monetizes, and eventually sells affiliate websites), Authority Builders (a backlink service), Search Initiative (a client-facing SEO agency), Affiliate Lab (a course that teaches the background of the services that Leadspring offers, for the DIY type), and Chiang Mai SEO (during times when gathering in numbers is permitted).

If you were paying any kind of attention to that impressive resume, you’ll see that Matt has a lot of SEO superpowers and is simply deploying them in multiple ways.  In order for him to do that effectively, he’s got to have great management skills.  That’s actually how our paths crossed originally.  I came out to one of his team’s in-person events to give them some management training.  I covered a lot of what I talk about in my management course, with a special emphasis on 1 to 1 meeting and recruitment.  Those two activities, apart from the day-to-day management tasks, like strategic thinking and networking, comprise the very heart of great management.

Matt shared how much he loves assigning responsibilities, rather than tasks, when he delegates.  I agreed, saying that if team members are clear on the expected outcome, they can feel free to tweak the process in order to get to that outcome.  Delegation also assumes knowing where someone is coming from, and I think DISC can go a long way to helping people solve that problem.  Matt noted that he liked DISC because unlike Meyers-Briggs, which gives you 16 possible variants, it only has four measurements to examine.

Part of how you can get to understanding the urgency of delegation is auditing your activity: seeing how you are spending your time and noting what kind of income those activities generate.  When you see that laid out it becomes so much easier to let tasks go that you simply don’t have to do, not least of which because you are nowhere near the best person in your company to do those things.

Despite all that he’s got going on, Matt is mindful of parenting and he had a lovely thought for current and aspiring parents: “There is no amount of time that is ‘enough’ to spend with your child.”  

Enjoy this conversation!

Key Learning Points:

1. Matt notes the revelation of there only being two main functions of management once things get put in place - 3:08

2. Mads reminds listeners that if you can’t take a month off, you don’t have a business, just a glorified job - 4:50

3. Mads emphasizes the ineffectiveness of doing tasks that should be outsourced - 8:15

4. Mads talks about the “boxes” that DISC helps create - 15:30

5. Mark shares the helpfulness of assigning responsibilities rather than tasks - 20:15

6. Mark underlines that delegation assumes A-players - 31:25

7. Mads discusses an alternative way of framing a job search - 34:35

8. Matt tells listeners a key lesson about parenthood - 39:15

Resources Mentioned:
The Algebra of Happiness by Scott Galloway

Connect with Matt Diggity

Diggity Marketing