MSMP 45: Matt Mower on Software Navigation Business

What Does MSMP 45: Matt Mower on Software Navigation Business Talk About?

In this episode of Mads Singers Management Podcast, Matt Mower, a seasoned software builder and developer advocate, discusses how businesses of all sizes can leverage software to navigate complexity and drive growth. He emphasizes that software is not just a tool but a strategic asset that, when chosen and implemented correctly, can clarify investment and produce relevant outputs. Matt shares his least liked experiences in software building, common challenges, and strategies for both startups and large enterprises. The conversation covers key concepts like Mullin's Seven Domain Model, Assumption Mapping, and Impact Mapping, providing actionable insights for non-tech founders and seasoned executives alike.

software usage makes a significant business impact once tools are identified to focus on clarifying how an investment could then turn to a relevant outputPodcast host (Mads Singers)

Who Is Featured on MSMP 45: Matt Mower on Software Navigation Business?

Matt Mower is a software builder and developer advocate with years of experience building software in startups and SMEs. He has a profound understanding of how software can make a significant business impact when aligned with clear goals. Matt advocates for enabling people to become agents of change, using software to solve specific problems rather than presenting it as a generic solution. He is the founder of The Art of Navigation, a consultancy that helps businesses navigate software strategy.

What Are the Key Takeaways From MSMP 45: Matt Mower on Software Navigation Business?

• Software tools should be chosen to clarify how an investment turns into a relevant business output, not just for the sake of technology.
• Enabling people to become agents of change is more effective than simply introducing software without a clear problem-solving context.
• For non-tech founders, starting with a simple solution and iterating based on feedback is key to successful software building.
• In large businesses, aligning software strategy with organizational goals and involving stakeholders early can reduce friction and increase adoption.
• Using frameworks like Assumption Mapping and Impact Mapping helps teams validate ideas and focus on high-impact features.

enabling people to become agents of change complemented with the targeted tool or software to solve the problem instead of just presenting the software as it isPodcast host (Mads Singers)

Is MSMP 45: Matt Mower on Software Navigation Business Worth Listening To?

This episode is highly recommended for entrepreneurs, business leaders, and product managers who want to understand the strategic role of software in business growth. Matt's practical advice, drawn from real-world experience, offers a clear roadmap for avoiding common pitfalls and maximizing return on software investments. The episode is packed with actionable insights, from frameworks to hands-on tips, making it valuable for both tech-savvy and non-technical listeners. Whether you are launching a startup or scaling an enterprise, this conversation will help you think differently about how you approach software.

Who Should Listen to MSMP 45: Matt Mower on Software Navigation Business?

• Startup founders
• Business executives
• Product managers
• Non-technical entrepreneurs

What Are Listeners Saying About This Episode?

Whether you run a small business or heading multiple businesses, there would always be several activities going on every time, and there would always be numerous changes happening simultaneously. These realities pose a challenge to handle at once and not let work become chaotic. 

This is why to stay on top of things, Matt Mower, a software builder, and developer advocates the use of an effective software tool designed for every business need. 

Joining me on this episode of Mads Singers Management Podcast is no less than Matt himself to talk about how meaningful and useful software can be used in businesses regardless of the organizational size.

Matt’s background involved building software as he worked in software companies for years, including software building mostly in the world start-ups and SMEs. 

Over the years, Matt gained a profound understanding of HOW software usage makes a significant business impact once tools are identified to focus on clarifying how an investment could then turn to a relevant output. 

This approach involves enabling people to become agents of change complemented with the targeted tool or software to solve the problem instead of just presenting the software as it is. 

Key Learning Points:
1. Matt Mower’s Least Liked Experience in Building Software - 1:42

2. Matt Mower’s Challenges & Strategies in Software Building - 3:52, 6:05, 6:57

3. Matt Mower’s Headstart Tip For Non-Tech People (Start-Up) - 17:40 

4. Matt Mower’s Approach for Large Business on Software Building - 21:46, 23:04

5. Matt Mower’s Pro-Advice To Get Started in Software Building - 30:23 

Resources Mentioned:
1. Mullin’s Seven Domain Model
2. Assumption Mapping by David Bland
3. Impact Mapping by Gojko Azdic
4. Testing Ideas
Author: Author: David Bland

Connect with Matt Mower on the following online handles:
1. Website
2. Linkedin
3. Twitter
4. E-mail: matt@theartofnavigation.co.uk