#167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach

What Does #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach Talk About?

In this episode of the Mads Singers Management Podcast, host Mads Singers interviews Patrick Kilner, an advocate for lead generation through networking and influence. Kilner, who built his success during the global recession over a decade ago, emphasizes the importance of building genuine relationships to thrive in business. The episode challenges traditional lead generation methods, arguing they have become superficial and lack depth. Kilner introduces the concept of the 'influencer pyramid' as a way to make businesses disruption-proof, and offers practical networking advice for small business owners. Key topics include three overlooked networking obstacles, why lead generation is a losing proposition, who small business owners should focus their networking on, and how to systematically develop true influence.

I never thought lead generation as we know it today has a weak point no one talks about!Mads Singers

Who Is Featured on #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach?

Patrick Kilner is the guest on this episode. He is an expert in lead generation through networking and influence, having built his business success during the global recession. Kilner is the author of the book 'Find Your Six: Stop Lead Generating & Start Building Influence,' which he references in the episode. He advocates for a more depth-oriented approach to lead generation, moving away from superficial tactics. His insights are based on his personal experience of relying on networking and relationships to thrive during a crisis.

What Are the Key Takeaways From #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach?

• Networking often fails due to three overlooked obstacles: lack of genuine connection, superficial engagement, and misdirected focus.
• Traditional lead generation has become a losing proposition because it lacks depth and fails to build lasting influence.
• Small business owners should focus their networking on building relationships with key influencers rather than casting a wide net.
• True influence is built systematically through consistent, value-driven interactions and not through transactional networking.
• The influencer pyramid provides a practical framework for making a business disruption-proof by leveraging strategic relationships.

Is #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach Worth Listening To?

This episode is highly recommended for small business owners and entrepreneurs who rely on networking and lead generation. Patrick Kilner offers a fresh perspective that challenges conventional wisdom, providing actionable insights that can transform how you approach building relationships. The discussion is particularly valuable for those who feel their current lead generation efforts are not yielding results or who want to build a more resilient business.

Who Should Listen to #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach?

• Small business owners
• Entrepreneurs
• Sales professionals
• Marketing managers

What Are Listeners Saying About This Episode?

• 3 overlooked obstacles in the way you do networking;
• Why lead generation has become a losing proposition today;
• Who should your networking be focused  when you are a small business owner;
• What true influence is and how to win and develop it systematically 

1. FindYourSix
2. Mads Singers Free Management Training
3. Join Mads Singers Management Group