#167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach

What Does #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach Talk About?

In this episode, Mads Singers speaks with Patrick Kilner, a lead generation expert who built his success during the global recession over a decade ago by leveraging networking and strong relationships. Patrick shares how his experience revealed that traditional lead generation has become superficial and lacks depth, and he introduces his concept of the influencer pyramid as a way to make businesses disruption proof.

The conversation dives into three overlooked obstacles in common networking practices, why lead generation is losing its effectiveness, and who small business owners should target when building their network. Patrick provides practical strategies for developing true influence systematically rather than chasing one off leads.

Listeners will also learn about Patrick's book "Find Your Six" and how to get a free chapter, along with actionable advice for building a resilient network that continuously brings in opportunities.

Who Is Featured on #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach?

Patrick Kilner is an advocate for lead generation through influence and networking. He built his success during the global recession over ten years ago by relying heavily on relationships and networking, which helped him thrive amid the crisis. After seeing the impact of real connections, he recognized that modern lead generation had become superficial and shallow. He developed the influencer pyramid framework to help businesses become disruption proof and shares these insights in his book "Find Your Six: Stop Lead Generating & Start Building Influence." In this episode, he offers practical networking advice tailored for small business owners.

What Are the Key Takeaways From #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach?

• Many networking approaches fail because they ignore three overlooked obstacles that prevent meaningful connections.
• Lead generation has become a losing proposition today because it focuses on short term transactions instead of long term influence.
• Small business owners should direct their networking efforts toward building relationships with influential connectors in their industry.
• True influence is earned systematically by consistently providing value and building trust with a core group of key people.
• Using an influencer pyramid can make your business more resilient to disruption because it creates a network of advocates and referrals.

Is #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach Worth Listening To?

This episode is a must listen for small business owners and entrepreneurs who are tired of ineffective cold outreach and superficial networking. Patrick Kilner brings a refreshing perspective that shifts the focus from quantity of leads to quality of influence. His personal story of thriving during a recession adds credibility, and his influencer pyramid concept offers a clear framework that listeners can start applying immediately.

The practical tips on who to network with and how to develop influence systematically are highly actionable. The bonus of a free chapter from his book makes this episode even more valuable. While some concepts may be familiar to experienced networkers, the emphasis on depth over breadth and the systematic approach to influence provide new insights worth the time. Overall, it is an engaging and informative conversation that delivers real value.

Who Should Listen to #167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach?

• Small business owners
• Sales professionals
• Entrepreneurs
• Marketing managers

Where Can You Listen to Mads Singers Management Podcast?

You can listen to Mads Singers Management Podcast on Castro, Deezer, TuneIn, Castbox, Spotify, YouTube.

What Are Listeners Saying About This Episode?

• 3 overlooked obstacles in the way you do networking;
• Why lead generation has become a losing proposition today;
• Who should your networking be focused  when you are a small business owner;
• What true influence is and how to win and develop it systematically 

1. FindYourSix
2. Mads Singers Free Management Training
3. Join Mads Singers Management Group