MSMP 87: Phil Drinkwater on Team Building

What Does “MSMP 87: Phil Drinkwater on Team Building” Talk About?

In this 40-minute episode of Mads Singers Management Podcast , the hosts explore topics including interview process, fearbased cultures, believe time, time nothing.

Believe it or not, there was a time when there was nothing like Google Ads on the Internet.  All you could find were documents and PDFs floating around explaining how to “improve traffic” to your website, but there was nothing like the SEO industry that exists today.One of those early pioneers (with one of those PDFs in hand) was Phil Drinkwater.  He originally trained as a programmer and helped to design video games.  He moved into project management and picked up SEO and UX/UI along the way.  He’s my guest for today’s episode of the Mads Singers Management Podcast.Phil now runs an agency focused on a few specific niches, and that was something we both see as a big problem in SEO: a lack of focus.  Instead of doing something specific and doing it well over and over and over, many individuals and agencies claim to be all things to all people.  While a part of me understands that it’s a part of the entrepreneurial journey to say “yes” in the beginning so you can say “no” later, it seems that there are quite a few people who are still stuck in the “yes” mode (with no game plan for how to move into “no” mode).  I have to say when I speak for small businesses or at conferences, this is a topic that comes up over and over and is probably the thing I speak about the most.Part of serving a specific niche is networking appropriately.  “If you want to work with lawyers, find out where they hang out and go there,” said Phil.  Whatever you want to focus on, identify where the decision-makers are congregating and go there to add value, not just to throw your (virtual) business card at them.Phil also clearly has a passion for building a team of A-players who trust each other and trust the process.  Part of his interview process for any new employee involves that person sitting with the team, doing tasks, and also asking questions: nothing is off limits.  Not only does this build friendship and camaraderie even before day one on the job, but it lets people know that they matter.  Phil had experience in fear-based cultures in some workplaces and he thinks it’s perhaps the easiest way to kill the creativity in your team.  Fear-based cultures tend to micromanage and check everything and that’s a great way to watch creatives check out.  Ultimately, you want people to be “free to fail” because mistakes and failures aren’t the end of the world.  We learn from our mistakes.  We should never be put in the position (or put our team members in such a position) as to feel that perfection is what we’re after.  Trust and accountability matters much more.Phil’s got a world of experience to share and I hope you tune in and harvest some of it! Key Learning Points:1.

What Are the Key Takeaways From “MSMP 87: Phil Drinkwater on Team Building”?

Here are some of the key points discussed in this episode:

• The importance of interview process and how it applies in practice
• The importance of fearbased cultures and how it applies in practice
• The importance of believe time and how it applies in practice
• The importance of time nothing and how it applies in practice
• The importance of nothing google and how it applies in practice

Is “MSMP 87: Phil Drinkwater on Team Building” Worth Listening To?

Absolutely. “MSMP 87: Phil Drinkwater on Team Building” is a compelling episode that delivers focused, actionable content without wasting your time.

The episode is well-structured and easy to follow. Mads Singers Management Podcast consistently delivers quality content, and this episode is no exception.

Who Should Listen to “MSMP 87: Phil Drinkwater on Team Building”?

This episode is ideal for:

• Anyone interested in interview process
• Professionals looking to learn more about fearbased cultures
• Regular listeners of Mads Singers Management Podcast who want to stay up-to-date
• Anyone looking for practical insights they can apply right away
• People who prefer learning through conversational, interview-style content

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