MSMP 60: Sofie Couwenbergh on Content Creation
What Does “MSMP 60: Sofie Couwenbergh on Content Creation” Talk About?
In this 26-minute episode of Mads Singers Management Podcast , the hosts explore topics including find great, great writers, sofie couwenbergh, couwenbergh write.
Some years ago you may have had to convince people that content marketing was useful, or even more importantly, that they might need it for their own businesses. That’s not the case anymore. Content truly is king in this era of the internet, and even the search engines have learned how to (mostly) parse the good content from the bad.In this episode of Mads Singers Management Podcast, I welcome Sofie Couwenbergh of Let Me Write That Down For You, which, as you can guess from the name, is a content creation firm. Sofie has had that business for eight years now. Before that Sofie was the in-house copywriter for an international publisher. Not content to write for a living, Sofie also does it in a side business, her travel site Wonderful Wanderings.In my different businesses, content creation is key and I wanted to hear Sofie’s take on whether this should be an in-house priority or something that is hired out. She immediately asked:How much content do you need?Do you need it consistently?The answer to these questions will indicate whether you are looking at a one-shot project (outsource) or something that you’re going to need consistently (consider a dedicated contractor or a hire). “Google is always changing, your competitors are always updating their content: if you’re not giving content serious attention, you’re going to be left behind,” Sofie shared.So what about hiring people and how to find great writers? Sofie gave some great tips on what to do if you do end up using a large marketplace like Upwork. But she also shared a little known place where you can find great writers without having to pay Upwork’s fees. We also agreed that the more you pay, the likelier you are to get “publish-ready” content that doesn’t require a lot of editing. You can save money by hiring someone cheaper, but you’ll spend that in the time you need to spend getting their work up to par.Sofie also shared that when you do bring someone in the house, you don’t want to throw everything at them at once. Document all the steps (hopefully because you have modeled them yourself) via documents or videos, and make sure your hires have everything they need to succeed. Sofie’s passion for getting her client’s messages right (she calls herself a “straightforward perfectionist”) is palpable and after listening to this episode you’ll have a better sense of some of what goes on behind the scenes in creating high-quality content and corresponding high rankings in search results. Key Learning Points:1.
What Are the Key Takeaways From “MSMP 60: Sofie Couwenbergh on Content Creation”?
Here are some of the key points discussed in this episode:
- The importance of find great and how it applies in practice
- The importance of great writers and how it applies in practice
- The importance of sofie couwenbergh and how it applies in practice
- The importance of couwenbergh write and how it applies in practice
- The importance of write down and how it applies in practice
Is “MSMP 60: Sofie Couwenbergh on Content Creation” Worth Listening To?
Absolutely. “MSMP 60: Sofie Couwenbergh on Content Creation” is a compelling episode that delivers focused, actionable content without wasting your time.
The episode is well-structured and easy to follow. Mads Singers Management Podcast consistently delivers quality content, and this episode is no exception.
Who Should Listen to “MSMP 60: Sofie Couwenbergh on Content Creation”?
This episode is ideal for:
- Anyone interested in find great
- Professionals looking to learn more about great writers
- Regular listeners of Mads Singers Management Podcast who want to stay up-to-date
- Anyone looking for practical insights they can apply right away
- People who prefer learning through conversational, interview-style content
Where Can You Listen to Mads Singers Management Podcast ?
You can listen to Mads Singers Management Podcast on all major podcast platforms:
- Apple Podcasts – Search for “Mads Singers Management Podcast ” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed directly: https://feeds.transistor.fm/mads-singers-management-podcast
What Are Listeners Saying About This Episode?
“This episode really opened my eyes to find great. Mads Singers Management Podcast consistently delivers thoughtful conversations that make you think differently about great writers. Highly recommend this one.”
“I've been following find great for a while now and this episode was one of their best. The discussion around Mads Singers Management Podcast was incredibly insightful and I've already started applying some of the ideas.”
“Finally, a podcast that dives deep into find great without oversimplifying things. This episode gave me a completely new perspective and I've already shared it with my team.”
Some years ago you may have had to convince people that content marketing was useful, or even more importantly, that they might need it for their own businesses. That’s not the case anymore. Content truly is king in this era of the internet, and even the search engines have learned how to (mostly) parse the good content from the bad.
In this episode of Mads Singers Management Podcast, I welcome Sofie Couwenbergh of Let Me Write That Down For You, which, as you can guess from the name, is a content creation firm. Sofie has had that business for eight years now. Before that Sofie was the in-house copywriter for an international publisher. Not content to write for a living, Sofie also does it in a side business, her travel site Wonderful Wanderings.
In my different businesses, content creation is key and I wanted to hear Sofie’s take on whether this should be an in-house priority or something that is hired out. She immediately asked:
- How much content do you need?
- Do you need it consistently?
The answer to these questions will indicate whether you are looking at a one-shot project (outsource) or something that you’re going to need consistently (consider a dedicated contractor or a hire). “Google is always changing, your competitors are always updating their content: if you’re not giving content serious attention, you’re going to be left behind,” Sofie shared.
So what about hiring people and how to find great writers? Sofie gave some great tips on what to do if you do end up using a large marketplace like Upwork. But she also shared a little known place where you can find great writers without having to pay Upwork’s fees. We also agreed that the more you pay, the likelier you are to get “publish-ready” content that doesn’t require a lot of editing. You can save money by hiring someone cheaper, but you’ll spend that in the time you need to spend getting their work up to par.
Sofie also shared that when you do bring someone in the house, you don’t want to throw everything at them at once. Document all the steps (hopefully because you have modeled them yourself) via documents or videos, and make sure your hires have everything they need to succeed.
Sofie’s passion for getting her client’s messages right (she calls herself a “straightforward perfectionist”) is palpable and after listening to this episode you’ll have a better sense of some of what goes on behind the scenes in creating high-quality content and corresponding high rankings in search results.
Key Learning Points:
1. Sofie talks about the choice between doing content in house vs outsourcing it – 2:45
2. Sofie discusses the importance of content – 5:20
3. Sofie shares the challenges of hiring in a large marketplace like Upwork – 7:45
4. Sofie gives us a lesser-known place to find great writers – 8:44
5. Mads discusses the advantage of using someone who consistently writes for a living – 12:49
6. Sofie offers pointers about training someone for in house content – 19:13
Connect with Sofie Couwenbergh: