MSMP 59: Harry Morton on Hiring Creatives

/ 26:16

What Does “MSMP 59: Harry Morton on Hiring Creatives” Talk About?

In this 26-minute episode of Mads Singers Management Podcast , the hosts explore topics including lower street, small team, harry morton, many applicants.

It’s a golden age for podcasts.  They deliver news, drive lead generation and marketing, and feature long-form conversations on every subject under the sun.Our guest for this episode of Mads Singers Management Podcast is someone who lives and breathes in that podcast world, Harry Morton.  Harry is the founder of Lower Street, a podcast production agency that helps people grow their brands and create great podcasts.  They also help create internal podcasts for large organizations to share policies, information, and culture.Podcasting is trendy right now and that means people are flocking to work in the industry.  That can lead to “too many applicants,” which is a problem some business owners would like to have, but which was also a great lesson to Harry early on.  He thought that experience in the industry was going to be the key piece of the puzzle for each applicant, but what he found (and what made sense in Lower Street company culture) was that creativity was the secret sauce.  Harry noted that a creative can always learn the industry, but you can’t take someone with industry experience and make him/her creative and flexible.That’s another part of the culture he’s created with his team at Lower Street: a small team.  A small team working with a particular number of clients, as opposed to an enormous agency working with innumerable clients, has an appeal to just the sort of people that have thrived with him.  These employees tend to be:Technically competentCaringAll in on the culture and work ethic of the companySmall has been a strength for him when hiring.One of the paths of discussion we took when Harry discussed managing creatives (and a topic that often comes up with my management coaching clients) was communication and motivation with members of your team depending on how they think.  Developers, for example, tend to communicate in written form, at length, in great detail.  That means that not only do you have to adapt to getting communication like that from them, you should also mirror that communication back (instead of your preferred method, which may be spoken instead of written).  Developers may also be less money-motivated, but that doesn’t mean they can’t be motivated by things.  If you give them a bigger screen or a more comfortable chair, things that make them more effective, you will see the appreciation and even better performance from them.I enjoyed learning about how Harry runs his company and I think you will too! Key Learning Points:1. Harry discusses the pros and cons of managing creatives - 2:302. Mads notes how developers tend to communicate - 3:573.

What Are the Key Takeaways From “MSMP 59: Harry Morton on Hiring Creatives”?

Here are some of the key points discussed in this episode:

  • The importance of lower street and how it applies in practice
  • The importance of small team and how it applies in practice
  • The importance of harry morton and how it applies in practice
  • The importance of many applicants and how it applies in practice
  • The importance of managing creatives and how it applies in practice

Is “MSMP 59: Harry Morton on Hiring Creatives” Worth Listening To?

Absolutely. “MSMP 59: Harry Morton on Hiring Creatives” is a compelling episode that delivers focused, actionable content without wasting your time.

The episode is well-structured and easy to follow. Mads Singers Management Podcast consistently delivers quality content, and this episode is no exception.

Who Should Listen to “MSMP 59: Harry Morton on Hiring Creatives”?

This episode is ideal for:

  • Anyone interested in lower street
  • Professionals looking to learn more about small team
  • Regular listeners of Mads Singers Management Podcast who want to stay up-to-date
  • Anyone looking for practical insights they can apply right away
  • People who prefer learning through conversational, interview-style content

Where Can You Listen to Mads Singers Management Podcast ?

You can listen to Mads Singers Management Podcast on all major podcast platforms:

  • Apple Podcasts – Search for “Mads Singers Management Podcast ” in the Podcasts app
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  • Overcast – For iOS users who prefer a dedicated podcast app
  • Pocket Casts – Cross-platform podcast player

You can also subscribe using the RSS feed directly: https://feeds.transistor.fm/mads-singers-management-podcast

What Are Listeners Saying About This Episode?

★★★★★

“This episode really opened my eyes to lower street. Mads Singers Management Podcast consistently delivers thoughtful conversations that make you think differently about small team. Highly recommend this one.”

— Taylor D.

★★★★★

“I've been following lower street for a while now and this episode was one of their best. The discussion around Mads Singers Management Podcast was incredibly insightful and I've already started applying some of the ideas.”

— Quinn T.

★★★★★

“Finally, a podcast that dives deep into lower street without oversimplifying things. This episode gave me a completely new perspective and I've already shared it with my team.”

— Riley W.

It’s a golden age for podcasts.  They deliver news, drive lead generation and marketing, and feature long-form conversations on every subject under the sun.

Our guest for this episode of Mads Singers Management Podcast is someone who lives and breathes in that podcast world, Harry Morton.  Harry is the founder of Lower Street, a podcast production agency that helps people grow their brands and create great podcasts.  They also help create internal podcasts for large organizations to share policies, information, and culture.

Podcasting is trendy right now and that means people are flocking to work in the industry.  That can lead to “too many applicants,” which is a problem some business owners would like to have, but which was also a great lesson to Harry early on.  He thought that experience in the industry was going to be the key piece of the puzzle for each applicant, but what he found (and what made sense in Lower Street company culture) was that creativity was the secret sauce.  Harry noted that a creative can always learn the industry, but you can’t take someone with industry experience and make him/her creative and flexible.

That’s another part of the culture he’s created with his team at Lower Street: a small team.  A small team working with a particular number of clients, as opposed to an enormous agency working with innumerable clients, has an appeal to just the sort of people that have thrived with him.  These employees tend to be:

  • Technically competent
  • Caring
  • All in on the culture and work ethic of the company

Small has been a strength for him when hiring.

One of the paths of discussion we took when Harry discussed managing creatives (and a topic that often comes up with my management coaching clients) was communication and motivation with members of your team depending on how they think.  Developers, for example, tend to communicate in written form, at length, in great detail.  That means that not only do you have to adapt to getting communication like that from them, you should also mirror that communication back (instead of your preferred method, which may be spoken instead of written).  Developers may also be less money-motivated, but that doesn’t mean they can’t be motivated by things.  If you give them a bigger screen or a more comfortable chair, things that make them more effective, you will see the appreciation and even better performance from them.

I enjoyed learning about how Harry runs his company and I think you will too!

 

Key Learning Points:

1. Harry discusses the pros and cons of managing creatives – 2:30

2. Mads notes how developers tend to communicate – 3:57

3. Harry talks about the relationship creatives have with deadlines – 7:40

4. Harry shares what he’s discovered about hiring – 9:10

5. Mads compares attitude and mentality to skill set when hiring – 10:35

6. Mads explores the myth of “money motivation” – 12:02

7. Harry explains the “problem” of “too many applicants” – 18:15

8. Harry shares the appeal of a small team to certain applicants – 24:40

 

Resources Mentioned:

Lower Street

 

Connect with Harry Morton:

1. Twitter

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